Devanshi Parekh
MS Marketing | Purdue University
4 years of experience in digital, social & growth marketing, product growth & development, performance marketing, product commercialization and market research.
Industries: B2B & B2C with SaaS, Manufacturing, CPG, R&D Communications, Entertainment, Events, Performing Arts, Fashion & Lifestyle, Diamond, E-commerce.
My passion lies at bridging the gap between marketing and analytics. Let’s embark on this journey together!
Perceptual Map of Skills/ Tools
This map demonstrates all my software/technical and industry specific skills.
About Me.
Leveraging shopper insights to execute root cause analysis, design product roadmaps and execute Lifecyle marketing. I excel at providing analytical solutions in paid media campaigns, user experience optimization, GTM strategies, pipeline growth, and market research.
Actively seeking opportunities with companies that foster an inclusive work environment, offer chances for continuous learning, professional growth and accept my sense of humour!
Work Experience
January 2025 - Present
Product Marketing Consultant
Wood-Mizer
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Analyzing customer behavior & experience, e-commerce & competitor landscape, price sensitivity for Asian and Australian markets through data scraping, product metrics, market research, value chain and root cause analysis to generate $350K in the first year for B2B sales.
March 2024 - Present
Digital Marketing Intern
Purdue University Office of Research Communications
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Assumed the responsibilities of a marketing manager for an interim period, leading a major university newsletter and developing analytical frameworks to track KPIs, suppressing lists resulting in improved deliverability and increased open rates by 15%.
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Curated content on X and LinkedIn, developed digital signage slides and 50+ email marketing campaigns for science and research departments in Marketing Cloud in collaboration with designers and copywriters, resulting in increased CTR rates by 23%.
June 2024 - January 2025
Digital Media (Co-op)
Allied Global Marketing
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Implemented scalable ABM campaigns across display, PMAX, SEO/SEM, PPC, social and digital channels for 7+ accounts by crafting media plans, geo-targeting and leveraging AI to increase lead generation by 40%.
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Leveraged media math, pacing and Excel pivot tables, detecting buying behavior to optimize ad spends, driving ~80% ROI for 4 brands through data interpretation and saving ~$70K in overspends.
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Presented weekly insights and monthly reports on client calls, refining retargeting strategies based on shopper insights resulting in increased website engagement by 20%.
January 2024 - April 2024
Marketing Analytics Consultant
Megaputer Intelligence Inc.
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Developed Python scripts to extract keywords from 600+ blogs, evaluated keyword relevance, implemented topic modeling and ETL processes to transform extracted data into a structured format, for 6 competitors to optimize content for Megaputer's blogs.
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Retrieved 1000+ reviews to identify consumer pain points from third party websites in SaaS adoption and visualized data through Tableau dashboard, driving recommendations to increase e-commerce sales by $200K.
May 2021-May 2023
Co-founder & Product Marketing
Pastel Therapy LLP
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Pioneered the first-ever personal care subscription box in India; leading end-to-end product strategy from concept to commercialization to achieve profitability within a single year with a ~9% profit margin.
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Executed customer segmentation & competitor analysis, surveying 200 consumers to identify gaps in the market and define customer acquisition & retention strategies (CLTV & CAC calculations), resulting in 130k website visitors, and 50 new email subscribers.
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Devised a demand & pipeline growth strategy, focusing on each customer journey touchpoint through data analytics, A/B testing, CMS & media optimization, marketing automations, garnering 180+ positive reviews and 980K impressions.
November 2022 - April 2023
Digital Marketing Associate
6Degree
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Led a cross functional team to design and curate ~1000 creatives, ensuring omnichannel integration for 12+ Fashion and Lifestyle accounts through SEO/SEM optimization, highlighting USPs, benchmarking competitors and mapping customer journeys.
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Leveraged insights and performance analysis from past email campaigns, landing page optimization and website analytics to strategically showcase best-selling items, generating $100K e-commerce sales through email campaigns for 7+ brands.
August 2019 - October 2019
Market Research & Social Media Marketing Internship
Shefi Diamonds Inc.
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Conducted in-depth marketing research and analysis to develop branding strategy, taglines, targeted omnichannel promotions, digital campaigns, and budgets plan to increase brand visibility among diamond retailers, partnerships, and tradeshows.
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Researched diamond industry and marketing best practices for a US based B2B company to craft optimized Instagram and Facebook content strategy and guide SEO keyword targeting resulting in increased social media presence by 10% within 2 months.
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Provided data-driven recommendations and designed visual content in collaboration with graphic designers to enable data-backed decisions.
3 FACTS ABOUT ME!
Here are 3 facts about me that are not related to marketing. I am a explorer and love challenging myself to learn new experiences and skills!
HAND AND NECK MODEL
Took on the role of a hand and neck model for Tyaani Jewelry LLP for a period of 8 months.
CLASSICALLY TRAINED PROFESSIONAL SINGER
I have 11 years of training in Hindustani classical music.
Fun fact: I sang at Hudson Yards and went viral! Here is the video
FORMER PRESIDENT OF NGO
Worked for an NGO for 3 years, and President for 1 year where I had the opportunity to give back to the society I love.
